Sun Day Red, the apparel and lifestyle brand that launched in February by Tiger Woods and TaylorMade, is in a trademark dispute with Tigeraire, a company that makes cooling products for athletes,

In the 24-page brief, Sun Day Red lawyers allege that Tigeraire has challenged the trademark in hopes of extracting “an unwarranted financial windfall from a larger and more successful brand based on threats of legal action and demands for exorbitant sums.”

Tiger Woods’s Sun Day Red range of apparel was ridiculed for its bizarre name – as well as its upmarket prices – when launched earlier this year, but now the iconic golfer finds his clothing venture accused of “unlawful hijacking”.

They say a Tiger doesn’t change its stripes, but Woods may have to. According to a court filing, Tiger Woods’ apparel brand, Sun Day Red, has “unlawfully hijacked” the logo belonging to Tigeraire, a company that makes cooling products for athletes.

Sun Day Red, the clothing brand launched earlier this year by Tiger Woods and TaylorMade, has been hit with a legal challenge over the trademark of its logo

In May, when Tiger Woods launched his new golf apparel line Sun Day Red in partnership with TaylorMade Golf, he told a story explaining the background of the company’s logo. The design includes a leaping tiger with 15 stripes,

A Louisiana-based company, Tigeraire, rejected Tiger Woods’ Sun Day Red trademark filing because it believes SDR ‘hijacked’ its logo.