Spectrum Science is snapping up longtime partner and U.K.-based healthcare marketing and communications agency Aurora Healthcare Communications as it looks to boost its presence in Europe. U.S.-based ...

Spectrum Reach has debuted a new B2B branding campaign, “Delivering Connections: The Game Show.” The 30-second spots are airing in 88 markets across Spectrum Reach’s footprint, including in Los ...

There is a distinct Amazon approach to advertising, and it’s taking over the rest of retail media. To be successful within the walled garden platform, brands must be sharply focused on search. They ...

Artificial intelligence (AI) is revolutionizing the advertising industry, augmenting decision-making processes and accelerating business outcomes. The use of this technology can be seen in many stages ...

The decision to award Philadelphia’s Global Spectrum the management contract for the XL Center and Rentschler Field had a lot to do with AHL Hockey and dollars and cents. But another key, intangible ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. REDWOOD CITY, Calif., and NEW YORK—PubMatic and Spectrum Reach, the advertising sales business of ...

Spectrum Reach was honored to receive the first-ever Chairman's Award from the Amherst Chamber of Commerce at the 2023 The Event awards dinner celebrating business excellence. Director of Sales Lou ...

Spectrum Becomes Club's Official Telecommunications Partner as Part of New Multi-Year Sponsorship Agreement The new sponsorship agreement includes advertising rights on the Cardinals English and ...