The end of SEO-PPC silos: Building a unified search strategy for the AI era

AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.
Marketing

The PPC Power Players: Ad Platforms Making a Big Impact

Determining the top pay-per-click (PPC) ad platform of the year means considering the influence of many variables: industry trends, advertiser needs and preferences, budget, privacy laws, and platform ...

Bing Search Ads With Free Shipping Text Attributes

Microsoft is testing showing text attributes that can say things like "Free Shipping on Qualified Orders" with an icon next ...
marketingtechnews.net

Josh Dreller, director of marketing research at Kenshoo on PPC, analytics and Bing

Recently I had the chance to interview SEM expert Josh Dreller. Josh has earned platform certification from Google Adwords, AdGooroo, Google Analytics, and Microsoft adCenter. Currently, Josh serves ...
Search Engine Land

PPC tracking for beginners: how to track clicks & conversions

Search Engine Land » SEO, PPC & AIO Guides » PPC tracking for beginners: how to track clicks & conversions Share Pay-per-click (PPC) tracking helps you understand and measure the performance of your ...