A new survey indicates most Roblox users spend money on the platform, which often translates into physical purchasing.

Roblox is evolving from a game-centric ecosystem into a full-scale platform with multiple levers for upside. This article breaks down the business model after a deep dive of Q2 '25 numbers.

Roblox is investing heavily in AI to assist users with game development, while also increasing the amount of money they can ...