Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

When marketers develop surveys to ask customers and potential customers about business and products they have options for the ...

In their latest webinar, the experts at Explain Market Research will share a step-by-step framework for crafting effective ...