Nate Louis noticed that clickable stars were placed next to the keyword list in his Google Ads advertiser console. He can click them to highlight them and unclick them to unhighlight them. He has ...

Anyone who has done keyword marketing in the last few years has realized that Google's algorithm has shifted toward intent-based search results. What this means for many professionals engaged in ...

Learn how the Google Ads Keyword Forecast Tool can help identify future trends and how you can integrate it into a holistic marketing strategy.

16 Best Keyword Research Tools For SEO We review the best keyword research tools, from the usual free versions and the "big three" paid tools to some lesser-known tools to try.

Learn how to use Google Ads Keyword Planner — from finding high-impact keywords to understanding search volumes and forecasts.

Creating a list of negative keywords allows marketers to block ads from showing for specific irrelevant terms and serving unwanted impressions or clicks across multiple campaigns.

What is keyword research in PPC? Keyword research involves creating a list of keywords searchers use to find information on a specific topic.

Google's John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter ...