Forget the glorious successes of past breakthroughs—the real justification for research investment is what we get for our ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

The cybersecurity sector is obsessed with measuring risk. We track CVEs, count patches, and calculate compliance scores. And ...

Keyword difficulty is a metric used by SEO pros to help quantify how easy or hard it is to break into the search engine results. It gives the SEO pros a way to gauge the level of effort needed to ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Divide the job into steps, aiming for 10 or fewer, and have an experienced person, like a supervisor, observe a worker doing ...

The article discusses leverage ratios such as debt to assets, debt to equity, debt to EBITDA, and debt to free cash flow, as well as the interest coverage ratio. Using company examples, I explain ...

Someone once famously said, “You can’t manage what you can’t measure.” This certainly holds true for biases. We all have biases. Our conscious biases—or those we’re aware of—are fairly easy to ...

The NCAA Tournament selection committee uses seven metrics, divided into predictive and results-based categories, to evaluate teams for at-large bids and seeding. Predictive metrics, such as NET, ...

In the third installment of our interview series, Helina Metaferia discusses teaching social practice art and finding healing in community. Helina Metaferia in her studio at Silver Art Projects at the ...