How to change Brita filters The process for changing your Brita filter depends on the type of filter you have. Standard filters must be rinsed under cold water for 15 seconds before you remove the ...

Some filters people get are by choice, like with the Brita or Pur filter systems. Most people really don't need these or even more expensive systems for Louisville's trademarked "Pure Tap" water ...

The Brita Infinity smart pitcher will go ahead and buy itself a replacement filter from Amazon after it's poured enough water.

This is not your mother's water pitcher. Amazon is testing the waters for ways to render brick-and-mortar shopping virtually obsolete — at least when it comes to everyday necessities. The online ...