Overview Careful planning of campaign type, keywords, and targeting ensures maximum impact even with minimal or no ...

Do you know who you’re really competing against? Here's how the Google Ads Auction Insights report can give you a huge ...

Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time ...

Not all conversions are created equal. A sale of a high-value product is more valuable than a low-value one. When our ...

Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new optimization opportunities.

Google announced a number of new Google Ads Performance Max controls and reporting features. They include new controls such as campaign-level negative keyword lists, more search theme limits, more ...