For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...

Police in Lima, Peru, faced off with anti-government protesters. A young soccer fan posed for a photo as the FIFA U-20 World Cup began. Researchers inspected mosquitos carrying Wolbachia, a ...

I’ve lived in the United States long enough to call it soccer now—but where I come from, it’s most definitely football, and it is life. I grew up 20 minutes from Dens Park, home to Scottish Premier ...

Someone dressed as Marge Simpson, complete with a gigantic blue wig and a lime green dress, belts out “Hot to Go!” by pop icon Chappell Roan to a rapt audience gathered inside a marquee in the middle ...