What are the 7 elements of a great purpose statement? Brand purpose expert Afdhel Aziz reveals the secrets.

A well-crafted corporate purpose statement is impactful on two fronts: It articulates your organization’s mission and aspirations to external stakeholders and sends a signal to your employees ...

Sadly, purpose statements at all too many organizations are just empty words. The companies that issue them don’t live up to their lofty promises. But research by Bain & Company identified some ...

What's the difference between a personal statement and a statement of purpose? Check out this guide to learn this and more.

A purpose statement, a vision statement, and values are only powerful if they are thoughtfully defined and articulated, which ...

Jennifer Snodgrass describes the value of developing a personal purpose and mission statement for your career and life.

To gain admission to a master’s of fine arts program, or any graduate program for that matter, you have to write a statement of purpose. I began my statement like this: “From an early age ...

Whether reluctantly or willingly, corporations have taken up the charge, touting their purpose statements and seemingly declaring in every sentence that they are “mission-driven.” The “great ...

The mission statement will help measure whether the strategic plan aligns with the overall goals of the agency. The vision statement helps to provide inspiration to employees.