Online game platform Roblox has rolled out a new feature called "Moments", a discovery tool that lets users capture, edit and ...

Boss is teaming up with the NFL and metaverse game developer Gamefam to integrate its products into a Roblox game as the 2023-2024 season kicks into full gear, per information shared with Marketing ...

Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game. The global accessories brand has teamed up with metaverse game ...

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — ...

Roblox has hired Xbox’s Jerret West as CMO and head of market expansion. West will report to Roblox CEO David Baszucki and oversee the platform’s marketing, creative, international and growth ...

RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — essentially a remake of the legendary time-waster FarmVille — recently smashed ...

Xbox chief marketing officer Jerret West is leaving the company on June 30 to join Roblox as its new CMO and head of market expansion. This is according to an internal memo from Microsoft Gaming CEO ...

CBS News documented dozens of swastikas and at least a dozen instances of hate speech targeting minority groups across Spray ...

NHL Blast, the league’s Roblox experience, has been updated with a 3D visualization of its All-Star Game, according to information shared with Marketing Dive. The NHL claims to be the first ...

The Olympic world’s ever-expanding quest to draw in young fans is meeting them where they are — on Roblox. The U.S. Olympic team and NBC are collaborating with the kid- and teen-friendly gaming ...