Google's FastSearch and RankEmbed reveal why clarity drives AI visibility. Here's how to strengthen the signals that count.

An Adalysis study finds exact match most efficient, but broad match can deliver higher revenue per conversion despite higher ...

Apple reportedly has an AI search in the works. The AI search experience could have a standalone app and power Siri. Timely and strategic release with broader success of AI search engines. With the ...

Does the superior quality of search results from dominant firms like Google stem primarily from better algorithms or from access to larger volumes of user-generated data?

Traditional search engines such as Google and Bing may not be dead, but they’re definitely losing ground. A new Future survey of U.S. consumers shows that more people are turning to generative AI ...

From invalid codes to missing return tags, discover the key hreflang errors that break international SEO and how to avoid ...

Anytime you search for something on Google now, AI summaries or overviews show up on top, before specific results or links to sites carrying the information ...

Reddit, like nearly every major tech company right now, is going all-in on AI, and its next big bet is transforming itself into a full-blown search engine. SEE ALSO: Google reveals Reddit Answers is ...

Jason Chun is a CNET writer covering a range of topics in tech, home, wellness, finance and streaming services. He is passionate about language and technology, and has been an avid writer/reader of ...