Nearly 9 in 10 Subaru drivers with DriverFocus say they use it most or all of the time. A majority believe the system makes them safer and want it in their next vehicle. Researchers say ...

Drivers generally hate all those chimes and beeps and alerts in modern driver assistance systems, but one automaker seems to ...

CAMDEN, N.J., Aug. 26, 2025 /PRNewswire/ -- Subaru of America announced today an overwhelming majority of respondents to an Insurance Institute for Highway Safety survey on DriverFocus® Driver ...

Subaru once was a pioneer with its EyeSight driver assistance package. Technology doesn't stand still, though. So Subaru is ...

Jeff Walters, President and COO of Subaru of America, calls DriverFocus® a core part of Subaru’s mission to push active safety forward. “Safety is at the heart of every Subaru,” Walters said, “and ...

A new IIHS study finds that Subaru's DriverFocus, a facial recognition technology, helps drivers stay focused and feel safer. DriverFocus monitors drivers' eye and head positions, issuing alerts if ...

The collaboration is in line with Subaru’s goal of eliminating fatal traffic accidents by 2030. Credit: teshail/Shutterstock.com. Subaru has partnered with Hewlett Packard Enterprise (HPE) to expedite ...