Burson's Corey duBrowa talks about becoming – and helping clients become – operationally ready in the world of GenAI.

Drawing submissions from 40 countries over four continents, these awards invite agencies of all sizes to showcase their ...

Amp, part of Landor Group, has announced the appointment of Reiner Erlings as Managing Director for the Middle East and APAC.

Rixos Hotels shared informative content through guests’ in-room TVs, social media posts, digital screens, elevator screens, ...

Sony Middle East and Africa's Jobin Joejoe calls for brands to contribute to the growth and sustainability of the creator ...

IFZA's Ruth O'Malley delves into search and user trends with a first-hand dive into the future of search comparing Google and ...

Petromin Corporation's Hussein Dajani shares Saudi Arabia's readiness for AI influencers as well as related risks, challenges & case studies.

STC, a tech and digital enabler in Saudi Arabia, has unveiled its latest campaign for the “Sawa” prepaid packages, reflecting ...

Founded by Samir Hammad, Columna Media Consultancy aims to offer clients strategic advisory and digital communications ...

AHOY’s Jithin Shams explains how experiential marketing through brand experiences makes long-lasting consumer engagement with ...

VICE Arabia creates a witty and compelling 'zero-cost' shoot campaign to introduce UK residents to the Comoros Islands.

Viola Outdoor's Ahmed Eman on how combined strength of media verticals can support brands overcome visual clutter.