Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics ...

Dive into AdExchanger's Steve Williamson coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Meta updates its AI and advertising policies; Is social commerce replacing SEO?; and online listings are a lot less ...

In a head-to-head comparison of several MMM approaches, we found that the same business data could produce meaningfully ...

Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those ...

Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI ...

Meta has a new feature that lets advertisers lock in a window of between three and 24 hours on a single day across Facebook ...

Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences ...

But putting the amount aside, the fine does represent a “valuable precedent.” At least that’s how it’s being framed by noyb, ...

Reorienting the ad auction so that ad servers bid into Prebid lets publishers access demand from Google AdX without also ...

Starling launched as a connected TV SSP on a mission to tackle a major pain point facing CTV marketers: the lack of ...

The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controversy after The Trade ...