Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by ...

Competing agendas are limiting the tools publishers have at their disposal in ways that aren’t always primarily motivated by ...

The Google ad tech antitrust trial is over. The court will now take a break before closing arguments on November 25.

Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.

Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the ...

Today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat ...

With its focus on scale and programmatic buying, the LGBTQ+ streamer Revry is in a better position to compete for ...

Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the ...

During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety ...

The two biggest topics in ad tech right now – the Google antitrust trial in Virginia and the US presidential election – both ...

Contextual ad platform GumGum wants to help political ad buyers figure out which issues their campaigns should focus on.

Here are a few of the most notable quotables from the first two weeks of the Google ad tech antitrust trial in Virginia.