There’s no “I” in Skydance, so ads leader Jay Askinasi is forming his new team. Following the recent completion of the $110 ...

In a survey of 4,000 U.S. consumers conducted by Deloitte in August and September, 50% said they plan to shop for ...

The adtech firm’s publisher inventory and audience data will be integrated into the holdco’s AI Media Machine.

A 335-page IPO plan shows a profitable second quarter, a concentrated customer base, and compute deals that send hundreds of ...

McDonald’s decision to end its FIFA sponsorship, which began in 1994, is unrelated to recent headlines about the association, ...

The Muppets are singing a new Christmas carol for Walmart’s holiday campaign. The retailer teamed up with Disney and The Muppets Studio for “A Who Knew Carol,” which reimagines the classic 1992 movie ...

Under Meta’s new terms coming into play Oct 30, advertisers are “solely responsible” for whatever its AI creates ...

The beverage giant hosted two separate pitches after Publicis resigned its North America media business for PepsiCo.

To deliver real business value, sports partnerships need clear KPIs, sales impact, and AI-driven activations beyond visibility.

Target is taking a new, more focused approach to its marketing this holiday season. The retailer has debuted “Academy of ...

Asian grocery store chain 99 Ranch Market is expanding its footprint. The 42-year-old grocer is known for selling ingredients ...

According to multiple reports, Elon Musk has invested around $1 billion into Skydance, the company formed after the Paramount ...