As highlighted in our previous report, published in 2023, children’s TV exposure levels have followed a clear downward trend, across all advertising categories. Acknowledging this shift, we have ...

The complainant, who believed the ad objectified women and trivialised and condoned violence, challenged whether the ad was harmful, offensive and irresponsible.

A paid-for Google ad for Attraction Tickets, an online seller of theme-park, sight-seeing and excursion tickets, seen on 19 August 2026, stated “Find A Lower Price & We'll Match It". Attraction ...

Find out how the ASA partners with major online ad and social media platforms to help tackle online scam ads and how to report scams to us and other bodies ...

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.

This guide helps influencers, creators, agencies, agents and brands understand when content needs to be disclosed as advertising and how to do so clearly. It includes practical advice, visual examples ...

The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications ...

Marketing communications must distinguish clearly between offers of employment and business opportunities. Before publication, media owners normally require marketers' full details and any terms and ...

From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new health-monitoring features, they should take care not to overstate what their ...

A VOD ad, paid-for YouTube and TV ad for Innocent drinks, seen in May 2021: a. The TV ad featured an animation in which characters sang a song with the lyrics: “We’re messing up the planet. We’re ...

This guidance supports users of the UK Advertising Codes to understand how the Advertising Standards Authority (ASA) is likely to apply rules, which reflect restrictions on the advertising of less ...

Two paid for Facebook ads seen in October 2022: a. Text stated, “We understand the impact flying has on the environment. That’s why we are taking a louder, bolder approach to sustainable aviation”. An ...