Articles written by Sanya Bajaj ...

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Our weekly roundup of the latest appointments and account wins news from McCann Worldgroup, Zee News, and many more.

The smartphone company aims to reach nearly 10 crore global users with its smartphone-based AI technology, Oppo AI, by ...

Articles written by Prady Kumaar ...

Radical transparency and strategic silence may sound like strange bedfellows, but striking the right balance between the two is key to earning consumer trust, says Column Inches founder.

Archetype’s tech-driven evolution Archetype was founded in 2019 on the premise that every company is a technology company. But as the agency evolved, it had its “Aha” moment: while its clients were ...

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that ...

Articles written by Kruti Berawala ...

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to ...

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