In India’s vibrant and ever-evolving advertising landscape, more brands are beginning to shed tokenism for authenticity ...

As more Indian brands pour resources into digital-first strategies, organic visibility on Google has become the equivalent of ...

NDTV has recently announced the addition of three accomplished editorial professionals to its NDTV India newsroom — Subhankar ...

A century-old company wakes up one morning to discover that their carefully cultivated brand image has become as relevant as ...

According to the Commission, Meta’s current subscription model does not meet the criteria, as it does not offer a less ...

Nitin Khanna, Vice President of Marketing at Acko, shares how the company has direct access to customer data, allowing it to ...

Tata Group has once again emerged as India’s most valuable brand, with a brand value pegged at USD 31.6 billion, according to ...

Over the years, Prajakta has carved a niche for herself with her relatable content, strong screen presence, and honest ...

NeoNiche Integrated Solutions, a full-service experiential marketing firm has announced its recent partnership with Butterfly ...

Print leaders say with most media houses maintaining a stock of newsprint, the situation is under control for now; in case of ...

Britannia Good Day has launched a special edition Flavours of Equality Pride Pack, a refreshing take on inclusion, ...

Niraj Ruparel, Creative Tech Lead, WPP India & WPP Media, writes on why it is the era of co-creation and how collaboration is ...