L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.

The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing ...

KFC U.S. has named Melissa Cash as chief marketing officer for the Yum Brands chain effective Sept. 16, per a press release. She will report to Catherine Tan-Gillespie, who held the position before ...

Over 40% of brand citations in organic search results do not appear in artificial intelligence overviews for the same query and 28% of brands cited by AI do not appear in organic results, according to ...

The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect ...

In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ ...

The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and ...

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, ...

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand’s classic ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a ...

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in ...