Your potential client's or current customer's reasoning is far from being entirely objective or procedural. It's hardly ever "I want to solve this problem or need, so I'll just do X to address it." ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and ...

The recent exit of Oracle's Moat from the brand safety and ad verification market marks a significant turning point for the digital advertising industry. For years, the market has been dominated by a ...

Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.

It's well past quitting time, but you're still at your desk, bathed in the glow of your monitor. As a key decision-maker, you ...

Marketing automation has become essential for driving organizational efficiency and fostering collaboration across departments as businesses focus more time and resources on improving customer ...

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...

Explore five key ways AI can improve B2B email marketing, from personalization to predictive analytics, enhancing engagement ...

Think you're a Marketing Whiz? Everyone thinks they're a whiz at marketing. You love to critique Super Bowl commercials, you've put up a web site with cool graphics, you know how to judge a good ...

MySpace, AOL, and Napster are the websites Americans miss most from the early days of the internet, according to a recent ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong? To find out, researchers at ...