Publicis invited The Drum on location in Glasgow for the shoot of EE’s multi-million-pound ‘Safer Sims’ campaign. On set, the ...

The hero spot ‘First Day’ comes from ad agency Saatchi & Saatchi.

Privacy regulations and AI are transforming the rules of marketing. Alex Davies of Jellyfish explains why brands need to do ...

AI scrapers will scrutinize every element of your online presence. Lippincott’s Tamar Sidi believes it’s a win-win to ...

As part of our Data for Drummies guide, Kantar’s chief insights officer Jane Ostler explains synthetic data in simple terms ...

Data strategy, not just media strategy, will define the future of CTV advertising, writes Adam Paul, executive director, ...

From a scrappy internet sideshow to supermarket shelves, Hot Ones has turned sweat, spice and celebrity confessions into a ...

The latest iteration of Carlsberg’s brand purpose proposition gives football fans more of the ‘best’ experiences.

From the chaos of AI to the rise of freelancing, Jon Williams has strong views on where advertising goes next. In this week’s ...

Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, ...

You thought the future was digital? Craig Millon of Jack Morton explains why experiential should form the backbone of any ...

When Mark Ritson talks, everyone listens. But as a man trapped between academic, commentary and marketing worlds, it is ...