Kendrick Lamar and designer Willy Chavarria are teaming up again for a Super Bowl-inspired collection ahead of the rapper's halftime show performance.

Kendrick Lamar has teamed up with designer Willy Chavarria for a limited-edition collection celebrating his Super Bowl LIX performance, with earnings

Kendrick Lamar and Willy Chavarria turned Super Bowl merch into a cultural statement, blending West Coast energy with high-fashion swagger.

As you’re probably aware, Kendrick Lamar was selected as the halftime show performer for Super Bowl LIX. What you might not know, however, is that the “Not Like Us” rapper has teamed up with fashion designer Willy Chavarria on a limited collection to commemorate the event.

Ahead of Kendrick Lamar’s Apple Music Halftime Show at the Super Bowl, Apple offers an exclusive Apple Vision Pro experience through Apple Arcade. Kendrick Lamar is all set to perform at the Apple Music Halftime Show during Super Bowl LIX in New Orleans on February 9.

A 2018 hit that originally took aim at Drizzy was previously honored with multiple Grammys. If Kendrick Lamar ’s “Not Like Us” wins record and/or song of the year at the 2025 Grammy Awards on Feb. 2, it wouldn’t be the first hit conceived as a Drake diss track to do so.

Chavarria and Lamar first worked together in 2023 on the entertainer’s custom festival looks and are longtime fans of each other’s work. For this line, they tapped into their shared California roots — the 37-year-old rapper was born in Compton, Calif., while t he 58-year-old designer was born in Fresno, Calif. — for inspiration.

Kendrick Lamar has teamed up with fashion designer Willy Chavarria for a limited-edition collection celebrating his upcoming performance at Super Bowl LIX. The collection features a hoodie, t-shirt, gym shorts, and a bomber jacket, with all proceeds going to benefit individuals and organizations impacted by the recent wildfires in Los Angeles.

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If you haven’t heard, Kendrick Lamar is set to perform at the Apple Music Halftime Show during Super Bowl LIX in New Orleans on Sunday, February 9. The rematch between the Philadelphia Eagles and the Kansas City Chiefs starts at 6:30 p.

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