Target announced last week that it would end its diversity, equity and inclusion initiatives and investments. Protesters called for a national boycott of Target during a rally Thursday in front of the offices of the Minneapolis-based retailer.

Civil rights activists have gathered outside Target's Minneapolis headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.

A protest was staged outside of Target headquarters in downtown Minneapolis after the company announced it’s ending its diversity initiatives last week.

Community leaders in the Twin Cities are calling for a nationwide boycott of Target following its decision to end most of its diversity initiatives. The group held a press conference outside of Target's corporate headquarters in downtown Minneapolis on Jan. 30, calling for a boycott to begin on Feb. 1.

Target will not see a dime of our Black dollars during Black History Month or at any other time, unless and until they reverse this decision,” said a cofounder of Black Lives Matter

A trio of Minnesotans who previously led reform efforts in the Twin Cities after George Floyd’s murder rallied more than 70 people outside Target’s corporate headquarters in downtown Minneapolis on Thursday,

Activists are calling for a nationwide boycott of Target stores following the company's decision​ to roll back its diversity, equity and inclusion initiatives.

"Target didn't understand that its decision was not only offensive, but it's bad for business," said Levy-Armstrong.

A trio of Minnesotans who previously led reform efforts in the Twin Cities after George Floyd’s murder are now rallying shoppers upset with Target’s rollback of diversity, equity and inclusion efforts.