“Now Beyoncé may do the same in the curly sub-segment of hair,” she says. Watch more: Rihanna’s Fenty Is a $4 Billion Business That’s Changing the Cosmetics Industry With 32 Grammys and ...

From Sabrina Carpenter's romantic up-do to Chappell Roan's signature curly red locks, glamorous hair was in full force at the ...

These clips were intercut with snapshot scenes of people of colour with curly, coily and kinky hair, including Beyoncé, having their hair done in the modern day. Back in May, Beyoncé first ...

Beyoncé’s naturally curly Afro hair is worn in braids on the album cover of Lemonade, which implies that if Becky’s hair is “good” then Beyoncé’s hair is, inversely, not so good.

The latest brands to join the conversation are Cécred by Beyoncé and Fenty Hair by Rihanna. So it only felt right to put my self-proclaimed "expert curly-hair-product-tester" status to work.