Sneaker insiders believe that when Clark's own signature shoe becomes available, Nike could bring in nine figures. “I think when Caitlin’s shoe comes out, it can be a $150 million business,” sneaker insider Nick DePaula said to Front Office Sports.

Clark last year signed an eight-year shoe deal with Nike reportedly worth $28 million. The brand signed her in 2022. The shoes went up for sale on Monday morning at $190 a pop. Now, most are going for well over $350, with one pair even costing $642.

And, predictably, the secondary market is already the shoes for a huge markup. Nike released the Kobe V Protro—in the navy blue, red, orange and yellow colors of Clark’s India