If you want to understand your brand’s true standing, log into your company’s social media account and run it yourself for a ...

A major benefit of community work is loyalty that’s built to last. Once user acquisition drops off, the game will rely on ...

Social isn’t just one branch of marketing; it needs to be treated like a trunk, sturdy and connected to the entire tree.

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

One longitudinal study (published in 2017) found that overall, Facebook was negatively associated with well-being. Another ...

A Mumbai-based IIT-grad couple hired a professional home manager for Rs 1 lakh a month to handle all household duties so they ...

It’s common knowledge that women like sports, but what’s not so much common knowledge is how to get involved with working in sports.  As a referee’s daughter, I grew up attending basketball ...

From job advertising to employer branding, the benefits of social media have been immeasurable when it comes to attracting the best talent for organizations. And now, networking platforms are taking ...

I've spent more than a decade in media and content, jumping between broadcast, multinational brands, government agencies, ...

A social media community manager is like the friendly face of a brand online. They help build and take care of groups of ...