Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

This year, LEGO fans and dinosaur lovers could be getting two new 18+ Jurassic World sets to add to their growing collections.