Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Updated on Monday, Jan. 5 at 1:15 p.m. ET — Unfortunately, the Lego CES keynote press conference on Jan. 5 will not be ...

The bricks can recognize other bricks, activate effects, play music and a lot more. They're debuting in Star Wars Lego sets ...

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

One of the kits from the first wave of LEGO's 2026 products is a unique gaming set that supports three distinctive builds ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use ...