A report details 600 brand activations on Roblox across categories including toys and sports, up from around 400 in 2024.
Campaign Middle East on MSN

The Annual: Top 10 YouTube lists for 2025

YouTube’s 20th anniversary end-of-year lists capture MENA’s pulse as it launches its new YouTube Recap feature.
The top five most played games on US PlayStations were the exact same in 2025 as they were in 2024, according to Circana data ...
2025 saw several big-money gaming moves from Saudi Arabia’s Public Investment Fund, largely through its wholly owned ...
Conor McGregor added another side question to his collection on Saturday night when he and his son joined a gaming stream with a popular YouTuber and content creator. The Irishman, who hasn't fought ...
Media disruption expert Doug Shapiro is writing a book about "infinite content" through his Substack, The Mediator. He talked ...
Doug Shapiro has been writing on The Mediator about "infinite content" for months now. He sees a new twist in Reed Hastings' ...
Based on data from our viewers, here are FOX19 NOW’s Top 10 Stories of 2025. A death investigation was launched in October to ...
For the first time in years, Amy feels free. One month since Australia's teen social media ban kicked in, she says she is ...
'Dense smog... AQI 411, no cricket possible': Shashi Tharoor’s stinging post after Lucknow T20I is lost to 'excessive fog' ...
The spread of generative AI has become background radiation, pitting players against studios and leaving its role uncertain.
As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing ...