Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user ...

The Economic Times and Snapchat launch the ET Snapchat Gen Z Index. This initiative helps brands connect with India's Gen Z.

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

At the LTK Upfronts in New York, marketers gathered in the hope of catching a glimpse of the future. What they got instead was something far more valuable: an honest, unfiltered look into the present ...

Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...

The students in Davis’ classroom shared insights into why it’s hard to ... watching videos on YouTube or Snapchat Spotlight and often staying up past midnight. On a good night, he got five ...

“A lot of effort was paid to global activations that people could interact with,” Nussbaum notes, “whether that was interactive Snapchat ... sessions to Generation Z insights.

The power of artificial intelligence chatbots is going to change how brands and retailers reach their customers.

If it feels like the media landscape has been moving at warp speed lately, that’s because it is. Over the past six to 12 ...