Watch William Shatner's Super Bowl LX ad (and see why fans are laughing)

Kellogg's went all in playing puns with William Shatner's name, shortening it to Will Shat and writing "soiled" dialogue that could be taken a number of different ways, depending on just how dirty one ...
Soap Central

Walter Koenig reveals Star Trek legend William Shatner "took more chances" with "dimensionalizing" Captain Kirk - here's what he said

William Shatner was the first leading actor in the Star Trek franchise, as he played James T. Kirk in Star Trek: Original ...

William Shatner Brings ‘Fiber to the Masses’ in Pun-Filled Super Bowl Commercial for Kellogg’s Raisin Bran (Exclusive)

PEOPLE has a first look at the 'Star Trek' actor, 94, in the playful new spot ...
Space.com

'It's insightful, it's informative.' Neil deGrasse Tyson on his 5-hour backyard audio chat with William Shatner (interview)

Representing a stellar alignment of epic proportions, celebrity astrophysicist Neil deGrasse Tyson and "Star Trek" legend ...
Nicki Swift on MSN

The tragic story of William Shatner's third wife's death

William Shatner has had a prolific love life, though he has encountered tragedy along the way. Here is the story of William ...