The I&B ministry has urged BARC to integrate Connected TV (CTV) viewership into its measurement framework to enhance the ...

This engagement advances Comscore’s mission to deliver reliable, cross‑platform measurement that reflects how audiences watch today. TiVo’s metadata offers enriched program identification, enhanced ...

Heart disease is the No. 1 cause of death in the United States. These are the steps you need to take to reduce your risk.

And yet, despite this fundamental limitation, attribution remains central to how most marketing decisions are made today. In ...

New IPA research also finds influencer marketing has the greatest long-term multiplier across all media channels, exceeding ...

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not ...

Comscore, a specialist in measuring and analysing consumer behaviours, and TiVo, a wholly owned subsidiary of entertainment ...

The Xevo CDMS enhances analysis of large biomolecules, crucial for next-gen therapeutics, using individual-particle mass measurement for molecules up to 150+ MDa. Electrostatic Linear Ion Trap (ELIT) ...

Vogue Business surveyed almost 700 consumers about sizing and representation in fashion. It underlines a missed opportunity ...

In a significant development for the Canadian media landscape, Numeris has announced the national rollout of its Video Audience Measurement (VAM) tool. This innovative solution promises to transform ...

The MIB has told BARC that it needs to include CTV viewership in its audience measurement framework since more consumers are ...