The I&B ministry has urged BARC to integrate Connected TV (CTV) viewership into its measurement framework to enhance the ...

This engagement advances Comscore’s mission to deliver reliable, cross‑platform measurement that reflects how audiences watch today. TiVo’s metadata offers enriched program identification, enhanced ...

Heart disease is the No. 1 cause of death in the United States. These are the steps you need to take to reduce your risk.

AI disruption isn’t the end of SEO but a call for leaders to rethink visibility, measure differently, and adapt strategies ...

And yet, despite this fundamental limitation, attribution remains central to how most marketing decisions are made today. In ...

New IPA research also finds influencer marketing has the greatest long-term multiplier across all media channels, exceeding ...

CTV is positioned as a powerful advertising bridge, combining digital measurability with television's emotional impact for ...

Comscore, a specialist in measuring and analysing consumer behaviours, and TiVo, a wholly owned subsidiary of entertainment ...

Vogue Business surveyed almost 700 consumers about sizing and representation in fashion. It underlines a missed opportunity ...

Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...

In a significant development for the Canadian media landscape, Numeris has announced the national rollout of its Video Audience Measurement (VAM) tool. This innovative solution promises to transform ...