For 2024, Aldi was crowned the UK’s cheapest supermarket of the year, after beating out its competition for 12 months ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store ...

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own prices, "not competitor comparisons".

Aldi has made a cheeky dig at Asda following the supermarket's announcement it was ending its Aldi-Lidl price match scheme. The scheme was launched in January 2024 with Asda being the first ...

In one of Allan Leighton's first major interventions, Asda will no longer cut the price of everyday staples just because the ...

Supermarkets Asda relaunches hunt for new CEO The company has been without a permanent CEO since the departure of Roger ...