In Amazon’s latest commercial featuring Chris Hemsworth, viewers are introduced to Alexa+, the next-generation AI assistant that promises to revolutionize how we interact with technology in our homes.

In a bold move to tackle the growing phobia surrounding artificial intelligence (AI), Amazon has infused humor into its latest Super Bowl LX commercial featuring Alexa. The 30-second spot, which ...

The highly anticipated Super Bowl ad from Amazon has dropped, and it’s a total game-shifter. Chris Hemsworth is back on ...

Amazon Inc shares fell sharply on 6 February after mixed Q4 earnings and a $200 billion spending forecast for 2026. The stock ...

Chris Hemsworth was humorously named ‘Chief Heartthrob' for Amazon's Alexa Devices. This promotional stunt coincided with a ...

Amazon faced internal backlash after adding Chris Hemsworth to an Alexa org chart as a Super Bowl marketing stunt following ...

From the first AI-generated Big Game ad courtesy of Svedka to Anthropic's beef with OpenAI, here are the biggest ads from ...

From Hellmann’s turning a stadium singalong into sandwich theater to Alexa leaning into tech fear and Michelob ULTRA heading ...

The battle off the field for advertisers to win over 120 million-plus viewers will be just as heated as Super Bowl LX between ...

South Korea, home to some of the world’s biggest memory producers, has become the standout market. The main KOSPI index is up ...

What do the 2026 Super Bowl ads tell us? That we obsess over our weight while guzzling beer and soda, downing potato chips and ordering food delivery from our couches? We already ...

Hemsworth’s latest action scene isn’t in an Avengers movie, but a stand-off with Amazon’s AI assistant, which he fears is planning elaborate ways to kill him. Maybe Ultron is still fresh in the Thor ...