Alphabet executives spent the company’s Q1 earnings call on Thursday evening hyping AI and dodging questions about the ...

I sat down with Kevin in March to get some more of his hot takes about how AI will continue to transform programmatic CTV ...

IPG’s overall revenue declined again last quarter. Plus, Samsung has a bold plan to put more screens all over the place.

Programmatic attribution always comes with a push and pull  dynamic. There are the methodologies and theories embraced by ...