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The FTC's deal with OMG/IPG prohibits agency practices that don't exist. And it distracts from legit concerns about brand ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

Amazon uses the presence of shady or unauthorized sellers on its platform as leverage to bring big brands to the negotiating ...

Sounder just launched a new version of its brand suitability tool for podcasts that can understand the nuances of ...

“Anytime you assert what an outcome is, versus asking the advertiser what their most valuable outcome is, you’re kind of ...

It was only inevitable that Meta would roll out ads in WhatsApp, an app that now has more than 3 billion monthly active users ...

David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel, says president and CBO Elina ...

Alliant will integrate AnalyticsIQ’s audience modeling platform, which is based on user surveys and studies of health, ...

The demise in recent years of legacy DSPs is not a glitch in the matrix; it’s a business model failure, leaving SSPs and ...

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the ...

Dappier ensures that chatbot responses using Benzinga’s data link back to the original source, and it also shares ad revenue ...