Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands ...

Estée Lauder completed its acquisition of The Ordinary owner Deciem Beauty Group in June this year, having first invested in ...

The world is now awash with billions of data sets on everything we do on the internet. From what we watch on our smart ...

Fifa owner Electronic Arts has launched a review of its global media account. The account is currently handled by integrated ...

The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money. Life, as any woodland creature might tell you, is ...

Brands from Lyft to Krispy Kreme are offering Election Day specials as Americans turn out to choose between Donald Trump and Kamala Harris.

As the AI marketing arms race heats up, Geoff Clarke, COO of IPG Mediabrands Australia, explores the strategic trade-offs ...

As ID bridging gains traction as a potential replacement for third-party cookies, concerns over transparency, privacy, and ...

Havas’ net revenue declined by 0.5% in Q3 2024, from €654 million ($705 million) to €650 million ($700 million) year on year. Parent company Vivendi declined to provide the agency’s organic growth ...

Publicis Media recently laid off dozens of workers in the US after they ignored the company’s return-to-work policy. According to a source, a number in the high double digits but fewer than 100 were ...

A creative, a client and a planner walked into a bar… and then they lost their nerve and forgot that it pays to be funny.

Campaign Asia-Pacific is excited to announce that entries are now open for the Event Marketing Awards 2025, celebrating the top event and marketing professionals who have driven the industry forward ...