Starbucks has collaborated with Universal Pictures to celebrate the cinematic debut of Wicked. Wicked, arriving in theatres ...

Singaporeans might not be keeping pace with the global push towards generative AI (gen AI) adoption. Despite gen AI's ...

Kenvue is one of the world’s largest pure-play consumer health company by revenue. Its iconic brands include Aveeno, BAND-AID ...

Electricity retailer Geneco is empowering second chances and reintegration once again in its latest "Till the end of time" ...

Burberry has unveiled a new strategic plan ‘Burberry Forward’, to reignite brand desire and "correct years of ...

Unilever is reportedly cutting about 1,500 fewer jobs in Europe than initially anticipated. It will also be hiring about ...

Travel has become a big part of many people's lives, with many seeking new and unforgettable experiences. For some, ...

Coca-Cola's Christmas ads are always something to look forward to but this year, it's AI-generated reboot of its classic ad, “Holidays Are Coming” caused quite a stir.

However, do these types of guerilla marketing tactics still work in an increasingly digital age? MARKETING-INTERACTIVE asked ...

Advertising agency Havas has warned investors it experienced "significant negative publicity and corresponding reputational ...

INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and ...

Amazon Singapore has transformed SuperPark Singapore at Suntec City Mall into the Amazon.sg Holiday Playground in celebration ...