What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and ...

The recent exit of Oracle's Moat from the brand safety and ad verification market marks a significant turning point for the digital advertising industry. For years, the market has been dominated by a ...

Most of us agree that change is the only constant for marketers, and adapting is part of the job. In 2020, the start of the pandemic transformed the way we work and handle business, from rapidly ...

Discover how data, AI, and video are transforming B2B personalization to meet buyer expectations and drive success in 2025.

It's well past quitting time, but you're still at your desk, bathed in the glow of your monitor. As a key decision-maker, you ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social ...

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...

Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2. The report was based on data ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

The Federal Trade Commission's Telemarketing Sale Rule (TSR) includes regulations to support both law enforcement and consumers. It provides the FTC and state attorneys general law-enforcement tools ...