Andrex has moved on from loveable puppies to redefining poo, which is a pretty sharp shift. Via FCB London we've had ...

Ad holding companies are interesting partly because they combine a glossy exterior (most seasoned suits can get you a ticket ...

BrandZ has named Apple the most valuable brand in its Global Top 100 for the fourth year in a row: it's now worth ...

Heinz: 'It has to be' by Wieden + Kennedy This is basically Heinz going ‘You know who we are. We don’t need to shout.’ Only a brand confident in its place in the world could get away with this. It’s a ...

Yet more from the tea wars, now it's Pepsi Lipton (which seems to be a J/V twixt Pepsi and Lipton's new owners CVC) launching a new global platform (Lipton is big in ice tea): 'Tea Changes Everything.

Volvo - Meet Volvo Ex90 Arguably the best example of emotive long-form storytelling from last year. While Jaguar took a flamethrower to their past, Volvo stuck to what’s made them great and produced a ...