Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...

NPR's A Martínez speaks with Sonny Vaccaro and Armen Keteyian about their new book, Legends and Soles, The Memoir of An American Original.

Sonny Vaccaro says his new book offers the gospel truth of all that has happened in his life. "I'm not afraid of anything said in there," he said. "I go deep into some of the subjects that I wanted to ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.

West Virginia is the latest state to propose legislation that could interfere with the NCAA’s legal rights to enforce ...

Here is Matt Damon as Sonny Vaccaro in a pretty wonderful movie about Michael Jordan and Air Jordan shoes called “Air,” talking about Michael in that movie: “Once they’ve built you as high ...

Sonny Vaccaro, who was responsible for Bryant signing with Adidas in 1996, once revealed that he knew the Nets were the team most interested in drafting the teenager among those who were going ...

Films about the success of famous brands inspire and motivate us to achieve great goals. They tell stories that impress not ...