Sydney Sweeney is doubling down on her status as a commercial campaign staple with new lingerie line SYRN.

Sydney Sweeney launched Syrn lingerie line with stunning promotional photos that have fans calling the "Euphoria" actress the ...

SYRN positions itself as lingerie designed for the wearer first, neither for the male gaze nor for special occasions only.

Sydney Sweeney's SYRN lingerie is selling out fast.

Sweeney’s new Syrn brand has big backers, including Jeff Bezos and Michael Dell. But local authorities are miffed at a stunt ...

Sydney Sweeney is promoting her new lingerie line, in footage of her and a production crew scaling the Hollywood sign, which ...

Sydney Sweeney announces the launch of her new lingerie line, Syrn. The "Euphoria" actress shared a series of jaw-dropping ...

Sydney Sweeney unveiled her new lingerie line, Syrn, after filming a controversial bra stunt at the Hollywood sign.

The “Euphoria” actress, 28, is officially launching her new lingerie line, Syrn (pronounced “sye-rin,” according to the brand ...

Sydney Sweeney, who launched SYRN on Wednesday, Jan. 28, promoted the new brand in nearly nude photos for Cosmopolitan.

She climbed straight into controversy with the launch of her new lingerie brand. The 28-year-old star unveiled a spanking new ...