Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

Andy is a seasoned technology journalist with more than 15 years experience in the mobile industry, writing for Digital Trends, Wired, and more. During that time he has reviewed hundreds of ...

iSpot, a cross-platform video ad measurement company, will now support rich search signals in its business attribution solutions suite through a partnership with Captify, a search intelligence ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min She joins the company from ...

Women across TikTok have been alleging that mold is inside of their brand new Always pads. Cosmo reached out to Always for comment and the brand addresses the claims directly, saying this is in fact ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

Vanessa Kirby plays a woman who has 24 desperate hours to scrape up the $25,000 that will buy a measure of security for her and the brother she protects. By Glenn Kenny When you purchase a ticket for ...

School might be on summer break, but Patty's Pub is open year-round. Those who enjoyed seeing the gang from "It's Always Sunny in Philadelphia" as school visitors at "Abbott Elementary" earlier this ...

National CineMedia, the largest cinema advertising platform in the US, and cross-platform TV ad measurement company iSpot, have announced the companies are deepening their partnership – with ...

Fueling station-based video out-of-home advertising network GSTV this morning announced a deal making "alternative" ad currency provider iSpot its advertising audience and "outcomes" measurement ...

Forbes contributors publish independent expert analyses and insights. Caroline Castrillon covers career, entrepreneurship and women at work. While companies publicly champion work-life balance and ...