This year's Super Bowl advertising formula is comedy plus celebrity for many brands taking part in the big game's commercial breaks.

What will be this year’s biggest Super Bowl commercials? The 2026 NFL championship is almost here, and advertisers are hoping ...

The Star Trek icon, 94, is the face of Kellogg’s Raisin Bran’s 2026 Super Bowl commercial, and PEOPLE has an exclusive first look. “Will Shat here,” he announces in the funny sci-fi-themed spot.

Manning won Super Bowls with the Indianapolis Colts and Denver Broncos before hanging up his cleats in 2016. Ten years into ...

Kathryn Hahn has become a household name, with her quick-witted one-liners we repeat daily, to her iconic characters on both TV and film. Now, she’s bringing that humor to another commercial ahead of ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

Kendall Jenner uses a Fanatics Sportsbook advertisement for Super Bowl 2026 to mock the “Kardashian curse” while she disrespects her famous former partners. Here’s what she said, the meaning behind ...

While Bud Light tends to air goofier ads with catchphrases like "Dilly Dilly" or nods to Game of Thrones, Budweiser has ...

Some watch the Super Bowl for football. Others come for the commercials, and the food. These 11 iconic ad spots combined both ...

Balls of hair, smiling papier-mâché heads, and a goatee-less Guy Fieri are just some of the horrifying images we've seen ...

Fanning says the concept, which sees Samberg channeling his Lonely Island days as "Meal Diamond" was a natural fit for her: "I put [mayonnaise] on everything, so it was kind of perfect for me." ...

Can it get any more American than this? Budweiser's new Super Bowl commercial features three American icons. Watch.