Activewear Fabletics has proven it has staying power, growing to $850 million in sales, 100+ stores and expanding from women's athleisure to men's activewear and scrubs.

A big brand exodus from the menswear calendar has given way to new blood this season across Florence and Milan. Here’s what ...

The premise for Stripe & Stare was straightforward: a prettily designed, simple knicker that wouldn’t give the dreaded VPL (visible panty line) and which was created using low-impact materials.

As a result, I can end up looking like a fluffy marshmallow, unless I lean into Pamela Anderson’s style secret for low-effort ...

I am nothing if not a sneaker collector. My favorite pairs are slowly taking over the front room in my apartment, and I ...

You know the rules: New Year, new wardrobe. Take this as your sign to stock up on what will surely be the top fashion trends ...

I am nothing if not a sneaker collector. My favorite pairs are slowly taking over the front room in my apartment, and I ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Nab that French-woman je ne sais quoi with these cold-weather basics that ooze sophistication (while still keeping you warm).

The ultimate all-sport companion, Lululemon’s Energy Longline Bra strikes the perfect balance between support and breathability. Crafted to move with you through every workout—from the serenity of ...