April 1, 2025 (Houston Style Magazine) — Everything’s bigger in Texas—and that includes savings, service, and soul. H-E-B’s beloved discount banner, Joe V’s Smart Shop, just unlocked another major ...

While the Fourth of July is synonymous with watching fireworks, taking trips to the beach and barbecuing with loved ones, it’s also a great time to shop. July Fourth deals are live across retailers ...

More than a decade after lending his name to the H-E-B-owned lower-cost supermarket chain Joe V’s, the man behind the store feels the weight of its importance in some pockets of Houston like Baytown ...

H-E-B continues to dominate the grocery scene in Houston, but not just through its namesake stores. H-E-B's value brand—Joe V's Smart Shop—is also expanding in major Texas metros. A new Joe V's is ...